What is Google Ad?
Google AdWords is an advertising service offered by Google for businesses who want to display their ads on Google and its advertising network. Advertising works on pay per click basis (PPC), which means you pay only when people click your ads.
"Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics to various businesses around the globe"
Eric Schmidt - Executive chairman at Google
Google – No need for further introduction. The search engine giant holds the first place in search with a stunning difference of 45% from second in place Bing. According to the latest comscore report (October 2014), 69.5% of searches were powered by Google and 25% by Bing. Google is also dominating the mobile/tablet search engine market share with 89%!
Get noticed in the Network.
Catch the customer’s eye at the very moment that they’re searching on Google for the things you have to offer. And you need to pay only when they click on your ads.
One way around to display ads is Display Network, Google offers Display Ads, which appear on the Google Display Network. Display Network is a collection of third-party or other websites that have partnered with Google to serve Google ads on their website.
Google ads on the Display Network can be in four basic format - Text, Image, video, Media format.
Why use Google Adwords?
Millions of user are browsing the internet always and looking for something or another on the web. Out of these majority of people uses Google Search to solve their queries or specific search. So displaying ad on Google is the easiest way to reach out to the max people.
So in this way when a customer clicks on ad or banner the traffic is directly redirected to your website. Moreover, you don’t always need millions of user to visit your website; you can use Google Adwords to target a specific group of people.
1) You can track/monitor amount of traffic received.
2) Adwords can increase traffic.
3) Adwords is flexible.
4) Using Adwords is easier than implementing SEO.
5) Advertise across various platforms.
6) Only pay for results.
So, Get your ad on Google today